OUR SERVICES

Why Point North?

Brands come to us when they want direction, momentum and a partner who can guide the strategy and, where needed, deliver the work too.

Some clients want a strategic soundboard and the tools to take the reins themselves. Others prefer us to handle everything end-to-end, from brand positioning to digital delivery.

We’re built for both.

Our role is to make your brand sharper, your marketing smarter, and your decisions easier, whether we’re advising from the outside or working as an extension of your team.

About us

Our Services

We focus on three core areas that give brands clarity and momentum.

  • What it is
    A clear, grounded understanding of who your brand is, how you show up and what sets you apart.

    What’s included
    • Brand positioning
    • Value propositions
    • Tone of voice development
    • Brand language and key messaging
    • Narrative and story development
    • Audience clarity and segmentation
    • Competitor and market benchmarking
    • Founder story development
    • Brand guidelines, principles and direction

    What it delivers
    A stronger identity, a clearer story and a brand people instantly understand and trust.

  • What it is
    Strategic support that strengthens your online presence, grows your audience and elevates every digital touchpoint.

    What’s included
    • Social media direction and ongoing management
    • Content planning, calendar development and creative concepts
    • CRM setup and optimisation
    • Email marketing and automated flows
    • Website content and digital storytelling
    • Paid social direction and campaign ideas
    • Analytics interpretation and ongoing recommendations
    • Digital customer journey mapping

    What it delivers
    A more consistent, compelling and high-performing digital ecosystem that feels aligned from end to end.

  • What it is
    Ideas, concepts and creative direction that give your brand energy, originality and differentiation.

    What’s included
    • Campaign concepts and creative ideation
    • Photoshoot concepts and shotlists
    • Story angles, hooks and narrative ideas
    • Brand expressions and creative exploration
    • Voice-led content concepts
    • High-level concept development for new offerings or products
    • Founder-led storytelling ideas

    What it delivers
    A brand with more personality, more distinction and stronger creative presence across all channels.

Ways to work together

How we work

We work closely with our clients, often as an extension of their leadership team, to provide strategic clarity and hands-on execution.

Some clients work with us on full retainers, others on project-based partnerships, but the rhythm stays the same: clear communication, smart thinking and ideas that move your brand forward.

Together, we build a long-term foundation for clarity, consistency and meaningful growth.

Alice Farkas-Toft, Point North Founder

Ready to begin?

Tell us what you’re building next. We’ll help you shape it.