Who we are
about
point north
Point North is built on the belief that brands grow when they communicate with clarity and purpose. Founded by Alice Farkas-Toft, the consultancy blends over a decade of digital marketing experience with a lifelong understanding of how language shapes perception, trust, and connection.
With a background in editorial and a career spent defining brand voices across industries, we now work with businesses that want more than surface-level marketing. They want meaning and direction. They want a brand that truly resonates with the people who matter.
Point North exists to help them build exactly that.
the point north story
Point North Founder, Alice Farkas-Toft
Point North began as a one person creative studio and grew naturally into a consultancy as the work evolved. Clients needed more than copy or campaign ideas — they wanted sharper positioning, a stronger digital presence and a partner who could guide strategy while supporting delivery.
As the consultancy expanded, so did the team. Today, Point North is led by Alice and supported by a close network of graphic designers, developers, business consultants and creative collaborators. This structure allows us to offer the depth of a wider studio while keeping the personal, considered approach clients value.
Together, we help brands make better decisions, communicate more effectively and build a digital presence that feels aligned, confident and consistent.
The name reflects our role: guiding brands toward their own direction — their true north.
“Point North quickly became an extension of our team.”
Our Approach
Our work sits at the intersection of brand clarity, digital strategy, and creative thinking.
We immerse ourselves in our clients’ world, understand their audience, and build a foundation that supports long-term growth rather than short-term noise.
Some clients come to us for direction and take it forward internally.
Others ask us to handle everything end-to-end — from positioning to delivery.
We adapt to what each brand needs, acting as a strategic partner, a sounding board or an extension of your in-house team.
Point North is rooted in the North of England, working with clients across the UK and around the world. Our approach is collaborative, grounded, and intentionally small — ensuring every partnership gets the attention it deserves.
What We Do
Our services focus on three core areas that give brands clarity and momentum:
Brand Strategy
Defining who you are, what you stand for, and how you communicate.
Digital Marketing
Strengthening your online presence through thoughtful, consistent digital direction.
Creative Thinking
Ideas and concepts that bring your brand to life and set you apart.
These three pillars work together to create a brand identity and digital presence that people trust, remember, and return to.