Who we are
A boutique consultancy for founders who want more than outsourced marketing. We act as a strategic soundboard and long-term partner, bringing clarity and direction to brands built on story.
Rooted in the North of England and working internationally, we combine a grounded approach with a global outlook.
Small by design. Strategic by nature.
Our mission is to help brands point toward their true north.
The Point North story
Point North Founder, Alice Farkas-Toft
Hello. I’m Alice.
I founded Point North after more than a decade working in senior marketing roles while building long-standing relationships with freelance clients who trusted me as a strategic partner.
Over time, the work evolved. What began as content and campaign support became positioning, narrative development and brand direction. Founders were not just looking for execution. They wanted clarity. They wanted perspective. They wanted someone they could rely on.
Point North grew naturally from that need.
I built the consultancy on the belief that the most powerful brands are grounded in story and guided by direction. Particularly in travel and culture, where depth, heritage and experience matter.
Today, I work closely with founders and leadership teams, often as an extension of their business. Sometimes that means shaping long-term strategy. Sometimes it means guiding a repositioning, a launch or a period of growth. Always, it means bringing clarity to the decisions that move the brand forward.
Point North is supported by a trusted network of designers, developers and collaborators, allowing us to scale thoughtfully while keeping the work personal and considered.
Our name reflects the role we play. Helping brands point north and move with confidence.
Point North is intentionally boutique.
We work with a limited number of brands at any one time so every partnership feels considered, responsive and deeply tailored. There are no layers of account management and no off-the-shelf strategies. You work directly with the person shaping the thinking.
Rooted in the North of England and based between Asia and Europe, we work internationally. We combine a grounded, straightforward approach with a global outlook. We value clarity over noise, substance over surface and relationships built on trust.
Our clients choose us because they want more than outsourced marketing. They want a strategic partner who understands the nuance behind their brand and cares about long-term direction as much as immediate results.
Working together
Every brand requires a different level of support.
Some clients seek strategic clarity and take it forward internally. Others engage us as an ongoing partner, embedded within their leadership team.
However we work together, the focus remains the same. Clear thinking. Intelligent storytelling. Work that delivers measurable momentum.
Frequently Asked Questions
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We support founders and independent brands across brand strategy, messaging and campaigns. This can range from shaping positioning and refining how you communicate, to developing ideas and guiding how they come to life across digital channels.
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Let’s start with a conversation. We take time to understand your business, where you are now and where you want to get to, then define the most useful way for us to work together.
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We work closely and personally with every client. You are not handed off to a team. Instead, we act as a strategic soundboard, offering considered input that helps you make clearer, more confident decisions.
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You can reach out via the contact form or email alice@pointnorthconsultancy.com.
We will come back to you at the earliest opportunity to arrange a call and understand how we can support you. -
We do not work with fixed packages. Each partnership is shaped around the level of support required, whether that is a defined project or ongoing strategic input.
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Working with Point North is a close, collaborative process. We act as a strategic partner, offering considered input that helps shape direction, refine messaging and guide decisions over time.