Make waves with your story.
Strategy, narrative & creative direction
for brands built on a story.
Point North is a strategic marketing & branding consultancy specialising in luxury travel, cultural and lifestyle brands with a deeper story to tell.
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Founded by a writer and creative entrepreneur, Point North was built on the belief that the most powerful brands are those with a layered story and an original point of view.
With over a decade of experience in luxury travel, lifestyle and cultural sectors, we help brands turn depth and purpose into strategic advantage.
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Storytelling and creative ideation sit at the heart of everything we do, shaping strategy, guiding creative direction and ensuring every piece of communication reflects the substance behind the brand.
Based between Asia, Europe and the UK, we bring an international perspective and a global understanding of audience, culture and context.
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With over a decade of experience working alongside pioneering travel companies, cultural institutions, art movements and experience-led lifestyle brands, we bring clarity and depth to how you show up in the world, translating your brand story into a digital presence that is powerful and built to connect.
Our Partnerships
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![Women in traditional Andean dress walking through the mountains of Peru.]()
Aracari Travel
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![A young Andean person standing on rocky terrain with mountains in the background, wearing traditional colorful indigenous clothing, including a woven poncho and a hat.]()
Aracari Gallery
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Blooming Haus
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Delfin Amazon Cruises
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![Reizck Project logo in black text on a white background.]()
Reizck Project
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![A young mountain gorilla clinging to a tree trunk in a lush green forest.]()
Essential Escapes
Our Services
We work as a strategic partner to founder-led brands, embedding into the business to bring clarity, structure, and direction across marketing.
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Define who you are, what you stand for, and how you lead. Clear positioning, audience clarity, and brand foundations that anchor everything that follows.
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Shape the narrative that carries your brand. From website copy and editorial tone to paid advertising, CRM and long-form content, we ensure every touchpoint reflects depth and intention.
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Develop ideas that move people. We set creative direction and lead campaign ideation to ensure your message lands with clarity and impact. Creating cultural moments that translate story into action.