Our Partnership Models
Ways of working together
Different brands require different levels of strategic support.
We work as an embedded partner, integrating into your business to bring clarity, structure, and direction across marketing. The models below outline how that involvement can take shape, depending on your stage, internal team, and where focus is needed.
Each engagement is shaped around your objectives and how your business operates day to day. We adapt to your rhythm, working closely with founders and teams to ensure marketing is aligned, consistent, and moving the business forward with intent.
Our Partnership Models
For early-stage or repositioning brands that need clarity before momentum.
This would include:
Brand positioning
Narrative development
Core messaging
Strategic roadmap
This is a project-based, defined scope.
For established brands seeking ongoing narrative and marketing leadership.
Includes:
Ongoing strategic advisory
Campaign planning
Story development across channels
Creative briefing and oversight
Monthly or quarterly rhythm
This can be retainer-based.
For brands that want Point North embedded within their leadership structure.
Includes:
Full brand and storytelling oversight
Campaign and launch strategy
CRM and digital ecosystem guidance
Creative direction across partners
Acting as an extension of the CMO/founder
This is your highest level. Deep involvement. High trust.
For brands with specific objectives, time-sensitive initiatives or a clearly defined scope of work.
This model allows you to build a tailored engagement by selecting the areas of support that best align with your current priorities.
You may choose to focus on:
Brand direction and positioning refinement
Narrative development and messaging frameworks
Strategic storytelling across digital channels
Campaign or launch strategy
Creative direction and briefing
Founder narrative development
Short-term advisory or strategic intensives
Each bespoke engagement is scoped collaboratively to ensure clarity of deliverables, timeline, and outcomes.
Curious about our impact?
See how strategy and story translate into momentum.