Essential escapes
for those bound to travel
How does a luxury travel brand sharpen its voice, strengthen its digital presence, and speak directly to the travellers who value thoughtful, high-touch experiences?
By redesigning the foundation, from website and narrative to CRM, storytelling and strategy, so every touchpoint communicates clarity, confidence and purpose.
WHO
Our partnership with Essential Escapes began in 2023 and continues to evolve through close collaboration with the founders. Acting as a strategic and creative partner, we support the brand across its transformation, guiding a complete narrative refresh, a new digital presence, and ongoing communication that reflects the quality of the experiences they curate.
We function as an extension of their team, helping Essential Escapes show up with a more refined voice, clearer positioning, and a stronger sense of identity in a competitive luxury travel landscape.
WHAT
Brand positioning
Brand language and messaging
Tone of voice development
CRM and email marketing
Social media direction
Campaign ideation
New website launch
New brand tagline
Customer journey refinement
WHY
Essential Escapes needed a brand presence that matched the level of service and detail they deliver. Their previous positioning didn’t fully express their value or connect emotionally with high-net-worth travellers seeking curated, meaningful escapes.
Our collaboration strengthened their story, clarified their messaging, and repositioned the brand with more distinction. Today, their narrative feels sharper, their communication more intentiona,l and their digital presence more aligned with the audience they are here to serve.
HOW
We began by redefining the brand narrative and writing a new tagline that captured the essence of Essential Escapes. From there, we developed a refined storytelling approach for the new website, elevating tone, structure and SEO to establish a stronger digital foundation.
Our work extends across CRM management and email storytelling, ensuring every touchpoint deepens trust and moves the audience from inspiration to enquiry. We continue to direct social media, support partnership development, refine messaging, and guide the founders through ongoing brand decisions and campaign opportunities.
This partnership also includes the development of a future podcast concept, designed to expand the brand’s presence through meaningful conversation and thought leadership within the luxury travel space.
Through consistent collaboration, we help Essential Escapes stay aligned, confident, and connected with the travellers who value their tailored approach.
POINTING NORTH
Our role with Essential Escapes is to refine, elevate and strengthen the brand at every turn from voice and storytelling to digital presence and strategic growth.
It’s a partnership defined by clarity, consistency and ambition, supporting a brand that continues to evolve with purpose and distinction.
