UR
style simplified, confidence amplified
How do you give a growing lifestyle brand a voice as clean and considered as its products?
By refining the messaging, sharpening the personality and developing ideas that elevate everyday essentials into a lifestyle led by clarity and confidence.
WHO
UR came to us seeking a stronger verbal identity, a clearer tone, more refined messaging and ideas that expressed the brand’s commitment to simplicity and modern living. We supported the team in shaping a voice that feels intentional, confident and aligned with their aesthetic, giving the brand a stronger foundation for digital communication and future campaigns.
This partnership is centred on elevating the brand’s personality while keeping its clean, pared-back design language at the forefront.
WHAT
Messaging development · Tone of voice refinement · Tagline and concept ideation · Narrative structure · Brand storytelling · Creative idea generation
WHY
UR operates in a competitive lifestyle space where quality and minimalism are expected, but meaning and clarity are what differentiate. Their existing messaging didn’t fully convey the confidence and simplicity that define the brand, nor did it express the feeling of ownership and ease that UR products bring to everyday life.
They needed a voice that was sharper, more distinctive and more aligned with the brand’s visual identity, a voice that communicates value without unnecessary noise.
Our work helped establish a cleaner, more assured narrative that reflects the brand’s ethos and resonates with modern consumers seeking style without complication.
HOW
We began by analysing audience behaviours and motivations within the lifestyle and essentials category, identifying the emotional triggers ease, confidence, quality, simplicity that UR’s messaging could tap into.
From this foundation, we developed a refined tone of voice built around clarity, minimalism and quiet confidence. We crafted messaging frameworks and narrative strands that could flex across campaigns, product descriptions, digital content and brand touchpoints.
Creative ideation supported this foundation, offering tagline concepts and headline ideas that brought the brand’s values to life in a modern, elevated way. These ideas created a clearer articulation of what UR stands for and how it improves everyday living.
The end result is a stronger, more aligned voice that elevates the brand and enhances its connection with its audience.
POINTING NORTH
Our work with UR brought definition and intention to the brand’s verbal identity, helping it speak with the same clarity and modern simplicity found in its products.
The partnership created a foundation for cleaner storytelling, stronger positioning and more confident brand expression.
“When the product is clear and considered, the story should be too.”