EXPRESSION GAMES
play with purpose, stories that move
How do you help an innovative games studio articulate its creative vision in a way that feels both accessible and distinctive?
By developing messaging and ideas that capture the imagination behind the product, turning gameplay, storytelling and user experience into a cohesive narrative that resonates with players and partners alike.
WHO
Expression Games approached us to refine their messaging and strengthen how they communicate the heart of their work. As a studio focused on immersive, meaningful game experiences, they needed a voice that could balance creativity with clarity, expressing what makes their approach different while still speaking to a wide audience.
We collaborated with their team to build a more defined verbal identity and deliver creative ideas that supported their storytelling, marketing direction and brand expression.
WHAT
Messaging development · Tone of voice refinement · Creative ideation · Narrative shaping · Brand storytelling · Concept development
WHY
Expression Games sits at the intersection of entertainment, creativity and technology, a crowded space where originality is essential, but clarity is just as important. Their existing communication didn’t fully express the studio’s philosophy, the intentionality behind their work or the meaning embedded in each game.
They needed messaging that captured the craft, creativity and emotional resonance of their experiences without losing the structure needed for investor, partner and player communication.
Our work helped elevate their voice and position them with more distinction in an industry driven by innovation and storytelling.
HOW
We began by exploring the studio’s core purpose: creating games that connect, inspire and invite meaningful interaction. From this, we developed a tone of voice that balanced imagination with authority, allowing the brand to communicate with creative flair while still feeling grounded and articulate.
We shaped messaging frameworks that clarified their offering, narrative direction and key value propositions for players, partners and collaborators. Alongside this, we delivered creative ideas and conceptual thinking to support future campaigns, launches and brand storytelling.
These foundations helped Expression Games speak with more cohesion and confidence across digital channels, partnerships and internal communication, aligning their narrative with the depth of experience they bring to each project.
POINTING NORTH
Our work with Expression Games brought structure to creativity, giving the brand a clearer voice to match the ambition and artistry of its experiences. Through strategic messaging and inventive ideation, we helped the studio communicate with greater clarity — and connect more deeply with the players and partners drawn to their world.
“When a game sparks imagination, the story behind it should do the same.”