grow wild
beyond organic
How do you help a purpose-led horticultural brand express the heart behind its mission?
By shaping messaging and ideas that capture the joy, connection and wellbeing found in growing, and the meaningful role Grow Wild plays in helping people experience it.
WHO
Grow Wild approached us to refine their messaging and strengthen how they communicate across digital channels and brand touchpoints. As a horticultural brand rooted in education, creativity and hands-on connection with nature, they needed a voice that was warm, accessible and grounded in purpose.
We partnered with their team to craft a clearer verbal identity and develop creative ideas that supported their mission of helping communities and individuals connect with the natural world.
WHAT
Messaging development · Tone of voice refinement · Creative ideation · Narrative shaping · Community focused storytelling · Brand expression
WHY
Grow Wild’s offering goes beyond plants and products, it’s about cultivating confidence, creativity and connection through nature. However, their existing messaging didn’t fully reflect the emotional impact of their work, nor did it capture the energy and inclusivity behind their programmes and workshops.
They needed a narrative that celebrated the experience of growing, not just the process and expressed the sense of achievement, joy and belonging that Grow Wild brings to its community.
Our work helped strengthen this story, giving the brand a voice that was gentle yet confident, educational yet inviting.
HOW
We began by exploring the emotional triggers that drive people toward gardening and nature-based learning, creativity, calm, confidence and community. From here, we developed a tone of voice that felt warm, supportive and inspiring, mirroring the way Grow Wild shows up for its audience.
Next, we crafted messaging frameworks that articulated the brand’s purpose, benefits and personality with greater clarity. This included key value statements, narrative themes and guidelines that could flex across workshops, product communication, partnerships, social channels and educational content.
Our ideation introduced creative concepts celebrating the growth of plants, of people and of communities. These ideas helped bring forward a storytelling structure that focuses on small wins, everyday connection and the joy of learning something new.
The outcome is a verbal foundation that supports Grow Wild’s mission with more clarity and emotional resonance, providing the team with a clear path for future communication.
POINTING NORTH
Our work with Grow Wild helped clarify their voice and strengthen their story, grounding the brand in warmth, purpose and meaningful connection to nature. Through thoughtful messaging and creative ideation, we supported a brand that helps people grow in more ways than one.
